How to make a good market research

First, propose the problem and define the objectives.

Then, formulate a hypothesis and choose the methodology.

The main points included in a methodology are:

• Scope, for example, regional or national
• Target, for example, women from 20 to 30 years, with children
• Measuring instrument, for example, surveys or focus groups. In case you choose surveys, you must select the best way to reach your target: telephone surveys, face to face surveys or online surveys in a webpage like: www.surveymonkey.com
• Research Duration
• Sample Distribution

Next, apply the measuring instrument.

After that, capture the data in a program like Excel or SPSS and analyze the information to contrast the hypothesis.

Finally, make a presentation with the conclusions.