Market Research Example

“Mexican People and other languages”

Next, We  show you an example of market research.

In this research a face to face questionaire was used to people who live in México and are older than 18 years old. The research was done between January 26^th and January 29^th and it contains only 7 questions.

The main results are:

The percentage of adult people who speak another language has swollen (increased) 4% in the last 6 years (In 2007 (it) was 9%, Now (now it) is 13%).

We can see a difference in age range, 19% of adult  people who are younger than 30 years old declare to speak another language, while  6% of adult people who are older than 50 years old declare it.

In the north of the country  1 of each 5 adult people declare to speak English language, on the other hand, in the south of the country it's 1 of each 25 adult people.

In spite of every instant more Mexicans affirming to understand the English Idiom, it is a long time until we will say that there are a majority group who speak English fluently.

Source of Information: Consulta Mitofsky, Section “Mexico Opina”, Web Site: www.consulta.mx  November 2013.